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Focus Groups

Focus groups provide the opportunity to witness first-hand, insightful reactions from a targeted group during an in-depth, small group discussion on specific topics. They can be used independently or in combination with other evaluation methodologies to probe for further information from an already-executed survey or to test questions to be included in an upcoming survey. In this intimate setting, AMPG’s professionally trained, experienced moderators have proven strategies for 100% participation where they help the participants to feel comfortable. Focus group sessions are available in any language and can be video and/or audio taped.

Focus Group Facilites


FOCUS GROUP PROJECTS

‘95 Rideshare
MCA INC.
Business Recycling Public Relations Program
Los Angeles County Department of Public Works
Caregiver Background Check Workgroup
California Department of Social Services
Community-Based English Tutoring Program (CBET)
Los Angeles Unified School District (LAUSD)
Customer Focus Groups
Metropolitan Water District (MWD)
Customer Satisfaction Survey
Dominguez Water Corporation
Evaluation of Metro Rail Blue Line Grade Crossing Safety Program
Los Angeles County Metropolitan Transportation Authority (Metro)
Expansion of Interstate 5
California Department of Transportation (Caltrans), District 12
Feasibility Study of Adding an Occupational Identifier
California Employment Development Department (EDD)
Focus Groups
Santa Monica Municipal Bus Lines (SMMBL)
Focus Groups
Omnitrans
Focus Groups with WIC Participants
California Department of Health Services
Foster Care Ombudsman Workgroup
California Department of Social Services
Group Home Law Enforcement Task Force
California Department of Social Services
Harbor Transitway Focus Groups
Los Angeles County Metropolitan Transportation Authority (Metro)
Household Hazardous Waste
City of Santa Monica, Environmental Programs Division
Intelligent Transportation Systems Market Research
Federal Highway Administration
Los Angeles County Maternal, Child and Adolescent Health (MCAH) Focus Groups and Strategic Plan Deve
Los Angeles County Maternal, Child and Adolescent Health (MCAH)
MAGLEV Deployment Program
Southern California Association of Governments (SCAG)
MAGLEV Deployment Program Focus Groups
Southern California Association of Governments (SCAG)
Market Research, SR-57
California Department of Transportation (Caltrans), District 12
Market Research, SR-91
California Department of Transportation (Caltrans), District 8
Metropolitan Bakersfield Major Transportation Investment Study
Golden Empire Transit
Off-Highway Vehicles (OHV) Focus Groups
California Department of Parks and Recreation
Personnel Study
Los Angeles County Metropolitan Transportation Authority (Metro)
Reformulated Gasoline Research
California Environmental Protection Agency, Air Resources Board
Second Generation Recycling Pilot Survey
City of Los Angeles, Board of Public Works
Solid Resources Recycling and Planning Division: Household Hazardous Waste Survey
City of Los Angeles, Bureau of Sanitation
Water Conservation Focus Groups
Metropolitan Water District (MWD)
Water Conservation Study
City of Los Angeles Department of Water and Power


 
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AMPG
11500 W. Olympic Blvd
Suite 626
Los Angeles, CA 90064
(310) 473-9777
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