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Water Conservation Study
We conducted a tracking study of the effectiveness of the Department of Water and Power's water conservation advertising program, launched in the summer during the peak of the California drought. The study focused on measuring customers' attitudes, perceptions and behaviors regarding water conservation at the beginning of the campaign and at the conclusion of the campaign. The program included television and radio advertisements, outdoor media, billing inserts, and brochures. The survey was designed to track specific activities residents adopted as a result of the campaign during the drought period, including taking shorter showers, re-using waste water, installing low-flush toilets or floats, watering less often, and replanting with drought resistant plants. Follow-up qualitative research and focus groups were conducted after the survey.
View Clients with Projects in Focus Groups, Focus Group Facilities, Analysis & Reporting
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